Helping founders craft their message.
I find the message that makes you the obvious choice, then produce the content series that puts it in front of your buyers.
Explore a partnershipMost founders’ strategy
A successful founder’s strategy
What worked? What didn’t? What should you do more of?
How it works
Find your buyers
See your competition
Shape your brand
Produce your content series
The centers of influence
Don’t just find the end buyer. Find the person who already puts them together.
What makes Matt buy
What you get
Part one
Messaging strategy
- ✓Buyer profiles
- ✓Competitor map
- ✓Brand guide: message, voice, look and rules
- ✓Repeatable content strategy
Part two
Content production
- ✓Ghostwriting
- ✓Creative
- ✓Founder story development
- ✓Recurring series development
- ✓Posting and management
- ✓Data tracking and optimization
Selected work
A Marriott-brand hotel
They opened a new skyline event room that nobody in town knew about. We got every target organization leader into that room for one event.
20 organizations
Their leaders, together in the hotel
About 100 people
Every one of them now on the hotel's list
I'm Spencer Abts.
For years I’ve been obsessed with one question: what makes a brand the obvious choice? I help founders and small business owners answer it, so their time, money and energy go into what works.
There are a hundred things you could be doing. We find the few that work for you, cut the rest, and make the good stuff easy to keep doing.
The founders I work with tend to have a few things in common.
$1M+
Most of the founders I work with are doing seven figures a year.
You've built something that works. Customers stay, refer friends and buy again.
You own the business and you're the one leading it.
Growth is capped by awareness, not quality.
You're willing to be the face: on camera, on stage, in the room.
You'd rather be the obvious choice than the cheapest one.
What’s involved in pricing
Part one
Messaging strategy
- ✓Find your buyers
- ✓See your competition
- ✓Shape your brand
- ✓Repeatable content strategy
Part two
Content production
Explore a partnershipPricing depends on how involved we are. A few things that affect it:
Studio setup
Scripting
Filming and editing
Channel management
Tracking and improvement
Number of series
Multiple channels