Become the obvious choice to the clients you want.
Spencer builds your signature content series, then films, edits and posts it with you every month.
Apply for a callHow it works
Who they are, where they spend their time, and who they already trust.
The centers of influence
Don’t just find the end buyer. Find the person who already puts them together.
What makes Matt buy
What you get
Part one
Messaging strategy
- ✓Buyer profiles
- ✓Competitor map
- ✓Brand guide: message, voice, look and rules
- ✓Repeatable content strategy
Part two
Content production
- ✓Ghostwriting
- ✓Creative
- ✓Founder story development
- ✓Recurring series development
- ✓Posting and management
- ✓Data tracking and optimization
Selected work
A Marriott-brand hotel
They opened a new skyline event room that nobody in town knew about. We got every target organization leader into that room for one event.
20 organizations
Their leaders, together in the hotel
About 100 people
Every one of them now on the hotel's list
Meet Spencer Abts.
For years he’s been obsessed with one question: what makes a brand the obvious choice? He helps founders and small business owners answer it, so their time, money and energy go into what works.
There are a hundred things you could be doing. We find the few that work for you, cut the rest, and make the good stuff easy to keep doing.
Is this for you?
This is for you if...
- ✓Your product or service is really good. You just need more of the right people to know about it.
- ✓You're done making content for the sake of it and ready for a strategy built around the clients you want.
- ✓You've caught yourself saying content takes too much time.
- ✓You run an established business. Customers stay, refer friends and buy again.
This is not for you if...
- You're still testing your offer or looking for your first customers.
- You want to go viral. This is about the right people seeing you, not the most people.
- You want it run without you. The series runs on your voice and expertise, so it needs you on camera about one day a month.
- You'd rather keep posting whatever, whenever, and hope something sticks.
Apply for a call
Spencer works with a few clients at a time. Answer four questions about your business. If it meets the minimum requirements, you'll pick a time to talk with him.